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About us

Second generation, same factory floor

Sialkot has been making the world’s sports goods for a hundred years. My father has been manufacturing here for twenty of them, and I grew up around it — school in the morning, the cutting floor in the afternoon.

On Wheel International is the part of that work built for clubs the big factories will not take seriously. A grassroots academy ordering for forty players is not a small version of a professional club; it is a different customer with different problems, and most suppliers here are not set up for it.

So we set up for it. Fifty pieces is a real order to us. Your email gets answered the same day, not next week. And when you ask where your kit is, you get an actual answer, because it is fifty metres from my desk.

We are not an agent and not a trading desk. There is no middleman between you and the people cutting your fabric. If something goes wrong it is our fault and we fix it, and right now the first twenty clubs matter to us far more than the next two hundred will.

Sublimated navy football jersey laid flat, made by On Wheel International
Sublimated match jersey · heather-effect body · contrast ringer collar

Where we are

Why Sialkot

Roughly seventy per cent of the world’s hand-stitched footballs come out of this one city, and the clothing side grew up alongside it. What that means for you is depth: fabric mills, dye houses, embroidery units, badge makers and freight agents all within a few kilometres, so a colour change or a rush sleeve badge is a phone call, not a six-week detour through another country.